Premium Sunglasses — Without The Premium Price Tag
Clean, affordable eyewear built for everyday life.
Our Approach
Tide Eyewear was founded on a simple idea: quality eyewear shouldn't come with a premium markup. Unlike cheap brands that rely on TR90 or polycarbonate plastics, we build every pair with acetate and metal — materials that are durable and easier to recycle. We work directly with trusted manufacturers to bring you eyewear that holds up, at honest prices, without cutting corners on quality or sustainability.
Our process is simple and thoughtful.
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We only work with factories that meet our criteria
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Every pair is carefully hand-crafted to ensure satisfaction
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Before shipping, we double-check every item individually. Nothing ships that we wouldn't wear ourselves.
We are based in Grand Rapids—the heart of West Michigan
Tide Eyewear is rooted in West Michigan. As we grow, we're aiming to give back and make a bigger impact in the community that helped build us.
The Collection
Explore our growing collection of premium frames
A refined round frame with a slim metal double bridge and acetate rims — an aviator's detail on a classic retro shape. UV400 lenses block 100% of UVA and UVB.
Frame: Acetate with metal double bridge, full rim
Lenses: UV400 (100% UV protection)
Shape: Round
Fit: Unisex
Available in 2 colorways: Navy, Tortoise
Each pair is hot-stamped with the Tide Eyewear mark on the temple tips and ships in a branded folding case with a matching pouch and cleaning cloth.
A softly rounded frame built from heavy-gauge acetate, hand-finished and polished. Polarized TAC lenses deliver clean, glare-free contrast with full UV400 protection.
Frame: Handmade heavy acetate, full rim
Lenses: Polarized TAC, UV400 (100% UV protection)
Shape: Round
Fit: Unisex
Available in 3 colorways: Black, Tortoise, Champagne
Meet the Founders
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Jack Molina
Founder & CEO
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Justin Vongkaysone
Co-Founder
