Premium Sunglasses — Without The Premium Price Tag
Clean, affordable eyewear built for everyday life.
Meet Jack
Founder & CEO
Focused, approachable, and driven by results. As a student at Michigan State University, Jack founded Tide Eyewear with a simple belief: that quality eyewear shouldn't come with a premium price tag. He leads the brand's strategy, operations, and growth.
Meet Justin
Co-Founder
Friendly, attentive, and always ready to help, as a student at Grand Valley State University, Justin partners with Jack to bring Tide Eyewear to life, helping shape the brand from sourcing to launch.
What Sets Us Apart
People-First Approach
Our sunglasses are made for one purpose: to provide affordable and stylish sunglasses that last a lifetime. Our frames are crafted with high-quality materials at a generous price.
Long-Term Relationships
We’re not just here for the now. We want to build relationships with our customers through the satisfaction from our products! We aim to expand to optical and blue light-blocking glasses pertaining to more practical and professional use for our customers.
Sustainability
Unlike ordinary petroleum-based TR90 or polycarbonate sunglasses, our premium frames are crafted exclusively from plant-derived cellulose acetate made from wood pulp and cotton. This eco-friendly choice delivers unmatched durability and comfort while naturally breaking down over time instead of clogging landfills. As we grow, we hope to donate to local environmental causes.